Wineist: Drink Something New!

jvb uncorked

I’m no stranger to the wine mini-bottle approach, having written about The Tasting Room “A New Model for Tasting: The Mini Bottle” so when Wineist asked me if I’d like to try their model, of course I was interested.

The Wineist concept is that a consumer buys (or is gifted ) monthly (either single, six or 12 month) subscriptions which arrive as a box containing six different mini bottles of wine. The package is compact, cheerful and straightforward, designed for simplicity and cost-effectiveness while providing both an attractive and safe-to-ship packaging. I noticed immediately the use of cute subheadings: “Small in size, big in wines.” Upon opening the box, just below the wines is printed: “Start your wine journey”. As an oenophile, already I found this experience fun, exploratory, and exciting. Were I a neophyte to the wine world, it would be even more so. 

wineist box

The samples are airline-sized 50ml…

View original post 770 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s