I’m no stranger to the wine mini-bottle approach, having written about The Tasting Room “A New Model for Tasting: The Mini Bottle” so when Wineist asked me if I’d like to try their model, of course I was interested.
The Wineist concept is that a consumer buys (or is gifted ) monthly (either single, six or 12 month) subscriptions which arrive as a box containing six different mini bottles of wine. The package is compact, cheerful and straightforward, designed for simplicity and cost-effectiveness while providing both an attractive and safe-to-ship packaging. I noticed immediately the use of cute subheadings: “Small in size, big in wines.” Upon opening the box, just below the wines is printed: “Start your wine journey”. As an oenophile, already I found this experience fun, exploratory, and exciting. Were I a neophyte to the wine world, it would be even more so.
The samples are airline-sized 50ml…
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