The pleasure is all wine

The Wine Culturist

“Wine … changing even as we taste it, delivers a message with meaning only in our response. If we are in the right key when we receive it, our eyes will shine and we shall radiate pleasure.”

Gerald Asher, The Pleasures of Wine

Few wine lovers would disagree with Gerald Asher’s analysis of the pleasure that we derive from drinking wine; to truly relish and savour a good wine we need to be in the appropriate “key”. The right food, the right company (or absence of, perhaps!), the right atmosphere, and so on. A memorable wine may well transform an otherwise unremarkable evening, but those wine moments that give us most pleasure and the most vivid memories occur when all these unpredictable elements combine in a unique scenario which could never be fully replicated. When this happens we enter “the right key” and we are moved to respond to a…

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